The Beginner’s Guide to AirAsia : Hi, We’re AirAsia!
1.1 : How did it start?
From two ageing aircraft and a USD11mil (MYR 40 million) debt to becoming the world’s best low-cost airline
We started in 2001 with 2 old aircraft, having bought the then loss making AirAsia from its Malaysian owner DRB-Hicom, for a token of MYR1 (USD0.25 cents) and MYR40 million (USD11 million) in debt.
Born in the aftermath of 9/11 and coming through the global financial crisis, AirAsia has faced some of the most turbulent times in the airline industry. With our successes today, we stand as testimony to the power of great innovation, passion, teamwork and well-executed ideas.
1.2 : How did we do it?
a) Low fares
i. Comitted to low fares
Our commitment to low fares lies in our promise of “Now Everyone Can Fly”. Our service targets guests who can do without the frills of full-service airlines in exchange for low fares.
ii. 25-minute turnaround
Less time on the ground and more time in the air means we get the most of every flight through high aircraft utilisation, lower costs and greater airline and staff productivity.
b) Low cost carrier model
|i. Self automation|
|The more you DIY (self check-in, self-tag your baggage), the more we save on operational costs – that means lower fares for you!|
|ii. No frills|
|Pay only for what you want. If you want additional inflight comfort, just add-on. It’s as easy as 1, 2, 3.|
|iii. Cost-saving innovations|
|Constantly on the lookout for the latest advancement in savings, we are the first airline to use the new Airbus A320 aircraft installed with ‘sharklet wing tips’ to lower wind drag and provide better fuel consumption.|
c) Great value, amazing quality
Safety first – Our cost optimization philosophy is in no way at the expense of safety. Our fleet of Airbus aircraft fully complies with the conditions of the International Aviation Safety, and is regulated by the internationally renowned Malaysian Department of Civil Aviation. We have renowned international partners for aircraft and engine maintenance, and made significant investment to ensure the safety of our planes. We adopt a zero tolerance to unsafe practices and strive for zero accidents through proper training, work practices, risk management and adherence to safety regulations at all times.